Physical events are usually a huge aspect of our global catalogue launches, but we had to completely change tack and think of an innovative approach. When it came to the launch, we had to, once again, look at overhauling and recalibrating our approach based on the new normal we found ourselves in. It’s a quicker and more direct connection that we hope will support e-commerce even better. Purchases will go through as before, but with less clicks and hurdles along the way. From that it’s possible to place the product in a shopping cart that is synced with. A major change is hot-spotting of products in images, so the user can click directly on the image to open product information. The platform is responsive and will suggest a view depending on which device you’re using. The user will be able to flip through the pages in a PDF, like with the printed catalogue, or view page-by-page. With the new platform we also secure accessibility that’s up to the latest standards. The immediate change for the user might not be that evident, but we hope that they will notice a cleaner design of the framework, a more user-friendly interface, and some added functionality for sharing. Having a digital outlet of the printed edition is a great way of maintaining the heritage and interest of the catalogue, even as printed numbers are decreasing.įor IKEA catalogue 2021, the e-publication will be launched on a new platform. In an ever-changing media landscape this is one way to ensure access to our catalogue to everyone who wants one.
The IKEA catalogue has had a digital version since 2004.
#Ikea catalogue 2004 Offline
Instead of distributing the catalogue to homes, this year we are amplifying its content across several online and offline media channels, such as the IKEA website, social media and advertising. We reframed our strategy towards a more content-centric, digital approach without sacrificing our pre-COVID visibility objectives.
We had to adapt overnight, and pivot to new channels very quickly as we had a small window to react. While we found ourselves in difficult circumstances, our goal remained the same – to create a better everyday life for the many people. For many years, the catalogue launch has been our biggest event of the year and this year was no different.
#Ikea catalogue 2004 driver
The pandemic also came during planning one of our most important launches of the year – the annual catalogue, which is an important driver of our success in the region. This is the biggest challenge we’ve faced in modern times and our priority is the safety and wellbeing of our co-workers, suppliers, partners and customers. By Carla Klumpenaar, GM marketing and communication, IKEAĪs the global pandemic sweeps across the globe, people all over the world – including in the UAE – are naturally concerned about their health and livelihood, and we share that concern.
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